Lyft: Should’ve Taken A Lyft
“Lyft taps into a universal pain point of drivers: You could have avoided that parking ticket by letting its drivers provide the ride,” AdWeek. With the help of Paulo Damasceno, Jose Ramirez, and Jeffrey Schermer, and others at GUT Agency, we turned parking tickets into ads for Lyft; not only that, but we gifted free rides to those who got tickets and tagged us when they posted them on social.
